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Choosing a Virtual Storefront

Recently, I decided to open an online store for merchandise based around the "Adventures of Traveling Bob" site. I already had a pretty good idea of what I was going to use. Since I didn't really have a product line of my own yet - Bob's travel guides are still works in progress - I opted to go with CafePress. But before I made a final decision, I did a little research. Since I someday hope to offer my own products through WealthTogether, I wanted to see what other options were available. And since I have heard that several of my readers have decided to start selling products online, I decided to share what I found. So here it is - my Top 4 list of virtual storefronts.

1. Volusion. I had already heard lots of great buzz about Volusion before I checked it out. It has won several awards for Best Ecommerce Solution. I signed up for the 14-day free trial to see how it worked. I was immediately impressed by the hundreds of built-in features. But I was even more impressed by how easily I could customize it to suit my own business. I am not a tekkie by any stretch of the imagination, so the fact that I did not have to know tons of code to build my store was a huge plus. The training video's and online wizards were enough to help even the novice internet marketer build a professional looking store. And I love the Search Engine Friendly Feature. You can use their templates and design tools to create your own look or you can have one of their designers do it for you. Security isn't an issue either. They are PCI/CISP certified. There are several pricing packages to choose from, based on your needs. If you have a good selection of products and you want a truly professional looking storefront, Volusion should be your choice.

2. Yahoo Merchant Solutions. Yahoo offers most of the same features as Volusion. The biggest drawback for me was the 1.5% transaction fee in addition to the monthly subscription fee. If you are at all successful in building your online business, 1.5% can add up to a lot of money fast! Other than that, it brings all the experience and marketing clout of Yahoo to your efforts. Not a bad choice if you can swallow that transaction fee. You can opt to pay more per month for a higher level of service.  That does decrease the transaction fee.   If you expect a large volume of transactions, this may be a better option.

3. Shopify. Shopify's biggest asset is it's design flexibility. You can have a professional looking store up and running in no time. It doesn't have all of the features of Volusion, but it is incredibly easy to work with. Once again, there are several pricing options to choose from and like the others, Shopify offers a free trial.

4. CafePress. I like CafePress for several reasons. It's a good way to get started if you don't have a product of your own but want to start getting your name out in the world of ecommerce. CafePress allows you to put your logo or other graphics on a wide array of "print-on-demand" products from T-shirts to dog bowls. You can set up a basic shop for free or for a very small monthly fee, you can own a premium shop. I have fun trying to think of creative ways to use the Traveling Bob logo and graphics to create products for my store. Use one of their templates or design your own store. It's a great, low-risk way to get a taste of the world of ecommerce.

A virtual storefront to sell your products is just one of the many ways to make money online. Check these out and choose the one that is right for you.

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