How did I meet Angela Nardis Horevitz? Because she is the epitome of great customer service. I had purchased her product - the Bakers Sto-n-Go. I loved the product but there was a small problem with the invoice. I emailed the company to let them know and not only was it taken care of immediately; Angela contacted me personally to apologize for the error. I was so impressed both with the product and the service that I followed up with her. We have corresponded frequently since then and I finally asked if I could share her story. Meet Angela Nardis Horevitz, creator of the indispensable Bakers Sto-n-Go.
1. Angela, tell us a little about yourself.
I'm a married 44 year old mom to a beautiful 5 year old boy. I grew up in Southern California and Atlanta, Georgia, graduated college from Auburn University. I mostly worked in Healthcare Sales, from Pharmaceutical to Operating Room Sales. A total blast, and then transitioned into an “entrepreneur”, which changed my life. It is nothing like anything I’ve ever done before. Completely out of my comfort zone. And sales are all I know. Very funny!
2. Tell us about your business.
Bakers Sto N Go started back in 2007 and came out with a bang. I developed a food storage container with adjustable shelves so bakers, moms, cooks could easily stack their baked items without their items getting ruined.
3. Why did you start your own business?
I didn’t really plan to start my own business at first. I was in sales, loving every minute of it, and then I had the idea of inventing this. I continued to work my Operating Room sales job, and decided to see how far this could take me. Well it went far. The odds are always against inventors, but I decided to see what this product could do. Then I became pregnant, and at 7 months pregnant I decided to quit my day job, and focus on my business. And I had such success immediately, I was over whelmed.
4. How did you come up with the idea for the Bakers Sto n Go?
To be honest, I was doing my meditation one day, and it literally came to me. I decided to investigate what this image in my mind was, and as I did, I become clearer that I should develop this. Was not intended at all. Completely by accident. But I will say deep inside I always knew something like this should exist. After all, I am in the kitchen quite often, and this was needed in the marketplace.
5. What do you like most and least about being your own boss?
Least – very boring, as I am a people person.
Most – Hours have allowed me to be with my son and raise him. Not having to leave him.
6. What personality traits and skills are needed to run a business?
Oh my, there are so many. First and foremost, you need to be organized!!! Without that you won’t be able to get anything done. Then you must learn patience, and how to treat people even when you know they are wrong. You need to answer ever phone call with a smile even when you don’t want to. You need to know how to dictate with sounding mean or condescending. It’s a fine line. You need a plan and know how to stick by it, and not really deviate from it, however, only when it’s beneficial to the business. You need marketing skills.
7. What has been the most difficult part of being an entrepreneur?
You’re on your own. No one will tell you if it’s right or wrong. You have to figure everything out by yourself with your own research. You need to be able to differentiate between the people who truly want to help you and the ones who want to scam you. There are so much of both out there, you just have to search. And it’s hard!
8. Do you have any resources you have used to build your business that you would recommend?
Not really, unfortunately. What worked for me may not work for someone else. I did a lot of research, met a lot of people, and traveled to shows. I came across some really good people that had my best interest at heart. That’s what helped me succeed.
9. Do you have any tips to share on promoting your business?
Market, market, market. That’s really all you can do. Get your product/business in front of the right people, and magic will happen.
10. What other advice do you have for someone starting their own business?
Patience, much patience. Things do not happen on your time frame. Hang in there, and stick with it!
11. How can we contact you about your products and services?