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Week 1: Write Your Business Plan
January 12, 2015
Dear

If you were starting out on vacation, you would plan your trip. You would either book your airline flight and reserve your room. Or, if driving, you would map your route. You would know your final destination and have a good idea of how and when you would get there.

The same is true when building a business. You need a map or an agenda to show you where you are going and how you are going to get there.

Knowing your target market and meeting their needs is the key to a successful business. If you are trying to sell widgets to customers who want thingamajigs, your business will fail.

Hopefully, you completed last week's exercise and know where your skills and passions lie. Now we need to determine how to turn that into a business.

Let's use weight loss as an example. The weight loss industry is a huge market. And there are literally hundreds of businesses focused on it. It would be easy to get lost in the crowd. But your passion is health and wellness and you have successfully lost weight and kept it off for years. You truly wish to help others do the same. How can you turn this into a successful business?

Do you have a new product you can offer? Something that will help those struggling with weight loss? Or perhaps you could offer a new service.

Is there a market that is currently underserved? Women are the number one buyers of weight loss products. But more and more of our children are obese. Could you work with overweight kids?

What about a new delivery method? The internet offers all kinds of possibilities. I used to dread going to the gym. But now I can workout in the comfort of my home thanks to streaming videos.

These are just some of the questions to answer when creating you business plan. For a more complete look, check out our free marketing plan checklist.

Need more individualized attention? Enroll in my coaching program. Simply email me telling me you want to enroll and we'll get you started right away and if you do it in the next 7 weeks, the price will only be $497. This is only good for the next 7 weeks and only for my subscribers.

Ready to change your life? Let's do this!


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