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Thursday TidBits
February 19, 2015

Just a quick round-up of information I have found that may be useful to you!

Book Recommendation:

It's Peter Fogel's book, "If Not Now... Then When? Stories and Strategies of People Over 40 Who Have Successfully Reinvented Themselves".

Peter was a successful night club comedian who left show business and reinvented himself into an in-demand freelance copywriter. His book tells his story as well as 14 other people who took a leap of faith and transformed themselves into new careers.

A timely book for anyone going through challenging times... this "self indulgent" help book will not only inspire, but delivers you loads of common sense wisdom PLUS lots of humor. It's available on for Kindle on Amazon.

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Which price pulled best?

Do customers always want the lowest price? Not always, it seems.

A software company selling to both consumers and professionals priced their software at $79 per seat, which they thought would appeal to both segments.

But it appealed to neither: consumers found it too high, and it communicated "not a serious tool" to professionals.

Solution: Focus on the professional market and raise the price to $129. When the company did so, sales soared.

Lesson: despite your intuition to the contrary, the best price is often not the lowest price.

Source: Brown, Dennis, "10 Common Pricing Mistakes," Atenga, p. 3.

10 words to close any sale

Next time you are dealing with a sale that seems stalled for a reason you can't figure out, ask the prospect this simple 10-word question:

"What can I do to make this work for you?"

Why it works: This simple question eliminates the futile exercise of you trying to figure out what you need to do or say to get the order.

Instead, it gets the prospects to tell you exactly what he needs to hear or get to be convinced to buy.

Source: Charles, Marc, "10 Words to Close Any Sale," Early to Rise, 10/1/08.

Finish each day and be done with it. You have done what you could; some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day; you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense. - Ralph Waldo Emerson

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Melodieann is available on a limited basis for personal coaching. She and her team will work with you to get your business started on the right foot - from initial concept to website design to launch. We recommend you call to schedule an appointment for an initial consultation. Call Jessica Henderson at 479-790-3634.

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