|Back to Back Issues Page|
Before You Can Get Results
July 23, 2018
Just a simple fact...
Before you can get results, you have to get people to open the survey. Whether it's in an email to your list or a link on your website or social media post...
If no one opens it to participate, it's worthless.
Keep it brief.
Make it easy for a person to access.
Don't forget the subject line...
You want to interest your reader and also call them to action.
Don't send on high traffic email hours when your message is more likely to get lost or avoided.
Avoid Monday morning when inboxes will be stuffed with overflow from the weekend.
Avoid evenings when most people have "shut down" for the day.
Best time? Tuesday morning at 9 am.
For social media:
Don't just post one time on your timeline and hope someone sees it.
Use FB groups targeted to your market.
Post on your FB business page.
People are busy. Don't expect them to take your survey the minute you ask.
Keep it open for t least a week and send or post a reminder 48 hours before the survey is scheduled to end.
Not everyone is going to be interested in helping just because you asked.
Provide incentives and make it clear in the copy and subject line that there is an opportunity to be rewarded. Gift card appeal to everyone and are a great way to convince people to get involved.
Are incentives always necessary? No, but it will greatly increase your response rate. The idea of compensation or reward can be highly motivating!
Once the survey results are in, it's time to get to work.
Organize the information. Decide what information is most wanted by your target market. Research to find the answers to their problems if you don't already have it.
Decide on the format for your product: report, ebook, training course, video, etc
Create your product and prepare to market it!
Surveys can offer a fascinating glimpse into what makes your audience tick. They can show you what questions they have, what their problems are, what solutions they are looking for. Use this information to your advantage to build infoproducts that your target market will buy!
I have personally used everything I mention in my newsletters. That is not a law. It's just the fact that I won't recommend something I haven't used just to make a buck. However, it IS a law that I tell you that just because they work well for me, your results may differ.
I make money using these products. You may or may not.
But I share them with you just in case...
Because you never know what might be that last little piece that is the key to your success!
I do it because I truly do want you to succeed!
You have entrusted me with your information and given me permission to communicate with you regularly.
You trusted me to share information with you designed to help you build and grow...and you trusted me NOT to share your information with anyone else.
I take those responsibilities very seriously...
And anytime you feel I have not lived up to those responsibilities, just scroll down and hit the unsubscribe button.
No hard feelings. We'll still be friends.
We grow by word-of-mouth so please feel free to forward this newsletter to anyone whom you think might benefit from and enjoy it. Thanks so much! As always, feel free to share your comments and questions. And we love knowing whether you found this useful. Contact us via email.
|Back to Back Issues Page|