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BoomerBizTips Mar 24, 2014 Issue - Basic Business Skills
March 24, 2014

This week's issue is short and sweet. I am still playing catch-up after taking some time off to be with my husband during his heart surgery and to deal with some other family health crises. I have always been the family caregiver and it's a role that, although I find it difficult at times, I am reluctant to relinquish. Maybe it has something to do with being the oldest! I appreciate your patience while I took care of my family. I do have a VA that handles routine tasks for me, but I am a huge control freak, so some things I still like to handle on my own - like writing this newsletter!

Because of the surgery, it is unlikely that I will be in Denver to attend jvAlert Live in April. It's the last jvAlert event ever and I really wish I could be there. I was hoping to actually meet some of you there. But right now I need to focus my energy on my husband.

This week we have two more great business builders for you. And we'll be discussing the basic skills necessary to build a business. We'll discuss each of them in depth in upcoming issues.

Time to get back to work! Let's do this!

Weekly Business Builder

Two business builders this week - one free and one almost free. Both are great resources for beginning entrepreneurs.

The first one is a book - Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market) by Michael Drew. If you follow me on Facebook then you received a heads-up last week when Michael was offering the Kindle version of his book for free! I hope those of you I contacted got your copy! It's no longer available for free. But at $.99 for the Kindle purchase, it is still quite a steal. If you are trying to build a recognizable brand for your business, you need this book. It's available on Amazon. Brand Strategy 101: Your Logo Is Irrelevant
Our second business builder is called Free Conference Free Conference Call is a reliable, cost-effective, reservation-less and easy to use audio conferencing service. My clients are spread all over the country. Free Conference helps me connect personally with them as a group.

I know - you are thinking you are just getting started and don't really have enough clients to need a conference call service. But there is another feature to Free Conference that is invaluable in building your business - you can record your calls. So imagine interviewing some of the experts in your field on a conference call. Or having someone interview you. You record the call. And then you make MP3 copies or DVDs. Or transcripts. Or you compile several interviews into an ebook. Instant infoproduct!

So go sign up here!

Let's Start With The Basics

When I do the interviews for my Success Stories, I always ask the question, "What skills or traits are necessary to run a business?" I have had many different answers to this question, but most of them fit into one of four basic categories. These are the basic skills necessary for someone to have a successful business. Once you have mastered them, there is no limit on what you can achieve. And the sooner you master them, the sooner you will see your business start to grow.

1. Scheduling/Planning: Most beginner entrepreneurs face a common problem. Since they are just getting started, there is much to do. And since they are just getting started, most can't afford to hire someone to do it. Learning to effectively schedule and plan your day to ensure you accomplish what is absolutely essential each day is one of the most important skills you can master.

2. Selling: "But wait - I'm not in sales!" Really? If you have a business of any kind, you are a salesman. Whether you are selling a product, a service, an opportunity - you are ultimately selling yourself. You need to be able to do it well.

3. Building relationships: People do business with people they know, like, and trust. It's that simple.

4. Management: As your business grows, you will be responsible for more and more. While juggling can be fun and entertaining, I recommend you learn management skills instead.

Four skills. But you must master each of them. We will cover each of them in detail in upcoming issues. You are not expected to be perfect in the beginning. But don't be afraid to try. The best way to learn is by doing.

This week's assignment:

1. Which of the basic business skills have I already mastered?

2. Which skills need more attention?

3. Which skill do I need to focus on first?

Have a great week! And as always, please feel free to email me with any questions or comments or to left me know if you found this issue useful!
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