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BoomerBizTips August 17, 2014 - The Secret Of Effective Business Communication
August 18, 2014

In this issue:

Boomer News!

Feature article: The Secret Of Effective Business Communication

BoomerBizCoach Recommends:


PopArtDiva is now on Etsy! Not only can you purchase some of her hand-painted pots (which I have and they are gorgeous!), but she now has original artwork available as well. Stop by and check them out! And our very own Mitzi Lane is sending thanks to everyone who participated in her school supplies project. Thanks to all of those who helped, she was able to fill 66 cinch sacks with school supplies. That's 66 kids who will start school equipped with all the tools they need! Awesome!

I just returned from a wonderful 2-week road trip with my husband. If you follow me on Facebook, then you were able to read about all our adventures. Klingons! Aliens! Terri Martini! What more could you ask for on a vacation!

If we aren't connected on Facebook, let's do it now! Send me a friend request.

The Secret Of Effective Business Communication

Effective communication is one of the key factors in a successful business. If you cannot effectively promote your business to your clients, how will you keep your business growing?

As an entrepreneur, your business depends on your ability to sell your product or services. You need to be able to convince prospects that your product is the right one for them and that you are the best person to do business with.

Promoting your business involves both verbal and written communication. You must be able to do both well in order to be successful. Fortunately, there are a few rules for each that will help you become a better communicator.

1. Be clear and concise. In business, it is critical to be able to communicate your ideas quickly and clearly. You may have the most brilliant idea, one-of-a kind service, or valuable product on the market today, but if you cannot make me understand that, your idea, service, or product is useless.

2. Proper pronunciation, grammar, spelling, and punctuation are vital. There are many books and classes available that teach these basics. I don't have a particular favorite. At the risk of betraying my age, I went to school when grammar, punctuation, and penmanship were still taught in elementary school. I have seen several books on these subjects at the local Barnes & Noble, however, and most of them seemed likely to be effective. If someone has a resource to recommend, please feel free to post it in the comments.

3. Improve your vocabulary. You don't need to memorize the dictionary. But you do need to have a large enough vocabulary to always have the right word at your disposal. When I was 13, my grandmother gave me a subscription to Reader's Digest for my birthday. Believe it or not, I was thrilled. This magazine held a wealth of treasures for me, including a feature called "It Pays to Increase Your Word Power." Each issue came with 20 words, their definitions, and an example of their usage in a sentence. It was an easy way to increase my vocabulary by 20 words each month.

4. Be consistent. Once you have perfected your message, make sure you tell it consistently in your e-mails, on your website, in print materials, on social media, and in any advertising and marketing. Nothing is more confusing to prospects than hearing differing messages from the same business. They don't know which to believe. Be sure your clients know who you are and what you stand for with every interaction.

5. Learn to listen. Good listening is a skill. Concentrate on the speaker's message and keep an open mind to others' ideas. Indicate you understand what the speaker said by repeating/rephrasing key points: "Let me be sure I understand correctly. What you are saying is...."

Learn to speak and write clearly and concisely. Practice the skills necessary to communicate with ease and confidence. Who knows what might happen?

Action Steps:

1. Do you need outside help to improve your speaking skills? If the answer is yes, go where the experts go - Felicia Slattery - or join Toastmasters.

2. Practice this simple three-question rule at home and at work: Ask a question. Listen carefully to the answer. Now ask another question. Then - ask a THIRD question before you start speaking.

3. Suppress the urge to interrupt when someone else is speaking. If you struggle to eliminate this bad habit, count to three before you speak.

4. Practice key presentations in the car, while exercising, in front of a mirror, or in front of family and friends. Rehearse them over and over until you are happy with how you sound.

5. Don't cling to presentations that aren't working for you. If you are not getting the results you want, either change your message or change the way you deliver it.

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