Back to Back Issues Page
BoomerBizTips April 21, 2013 - The New and Improved BoomerBizTips
April 21, 2013

Greetings! I've been working really hard on my latest project. And now it is finally ready for its big reveal. The new - and greatly improved - BoomerBizTips newsletter!

What's changed? Well, of course I will keep you apprised of new Boomer Business Coach products and services. What's a newsletter for? And it will still offer tips and advice for building your business. But there will be so much more - case studies of successful Boomer entrepreneurs, introductions and referrals to friends and experts, opportunities to work with other members of the Boomer Business Coach community, exclusive invitations to workshops and events, guest articles from business experts, Q&A issues where you can get specific advice on your issues, and much, much more.

This issue will provide you with tips for building and maintaining a quality email list. In addition, my article, Network Network Network, will give you some suggestions for finding additional contacts for your list.

We will also be sharing two brand new BoomerBizCoach Resources available to you absolutely free as well as information on the next Boomer Business Start Up Workshop.

And when you are all done reading,

please let me know if you found this issue helpful.

Tips for Building and Maintaining Your Own Email List

Your email list is one of the most important assets you have. In fact, a quality email list is priceless! Almost anyone can build a list. But it takes a bit more work to build and maintain a quality list.

Why do you send emails? To communicate with your customers and prospects. If they aren't receiving it, then you aren't reaching them. Repeated bounced addresses and spam complaints will also attract the attention of the ISPs. That's the kind of attention you don't want.

Your reputation can also be impacted, either positively or negatively, by your emails, so a quality list is critical to keeping it squeeky clean!

To make sure your email list brings you the results you want, follow these tips:

1. Always ask before you send. The best email lists are comprised of people who want to hear from you. Make sure you have permission to email your contacts. Spam complaints will only get you in trouble. Give your contacts plenty of opportunity to sign up - on your blog or website, in your email, ont the telephone - wherever possible.

2. Always confirm your signups before you add them to your list. Typos happen. So do deliberate malicious attacks or bogus addresses.

3. Reassure your subscribers that their email address is safe with you. Let them know up front what you will and won't do with their information.

4. Always use the same "From" name and email address. It's less confusing to your subscribers.

5. Monitor, monitor, monitor. Monitor bounce rates and remove any invalid addresses from your list promptly. The same applies to opt-outs. When someone opts out of your list, remove them ASAP. Failing to do so can result in spam complaints. If you can, you should also monitor click-through rates to see what emails your subscribers are actually opening and reading. Then send more like those.

6. Never purchase a list. You have no idea if the names on that list actually gave permission to be contacted by you - or anyone else. If you don't yet have a list of your own, build one the right way.

Email is a terrific way to build a relationship with your customers and prospects. Follow these tips to earn and kep their trust in your business.


Network, Network, Network

First, let me clarify one point. Networking is NOT going to every event in town and handing out your business card to 100 people whose name you won't remember 10 minutes from now. Nor is it joining every online networking site and blasting all of your friends with SPAM. Networking is all about building relationships. Anyone who can understand that concept can network their way to more business.

To get started, you have to create a network. Start by making a list of all the people you know. You'll be surprised at how many there are! This is your immediate circle of influence. If you maintain regular contact with some of the people on your list, great! Keep it up! For those you haven't had much contact with in a while, it's time to renew that connection. Send an email or give them a call. Invite them for coffee or lunch or just to chat. The idea here is to re-establish the connection between you, so do not spend your first get-together listing all that you have been doing and how they can help you. You want to find out what's been going on in their life. Let them do the talking. You'll make a much better impression that way.

Once you have rebuilt your initial network, be sure to check in with these people regularly. Whether it's a quick email or phone call, a note to say thanks for some small favor, - even a gift - make sure you keep in touch. If you find yourself in need - your network will already be in place.

Now that you have your initial network established you want to continue to expand it. There are many ways to do that. Get involved - in your church, your children's school, with community groups. Join any professional associations related to your field. When you go to parties, mingle and chat.

You can also network online. The internet has spawned a wide variety of social networking sites, each one offering access to literally millions of people. My personal favorite is Twitter. But I am also active on LinkedIn, Google+, yes, I have even conceded and am now on Facebook. And I have discovered Pinterest, which is quickly becoming my newest addiction! Each of these is a bit different from the others and so, while some people like me are active on all of them, you will find others who only participate in one or two. Choose the sites that attract the type of contacts you are looking for and jump in!

Now how do you use your network once you have it established? Simple. Keep in touch. Do favors for your contacts whenever possible. (Now they owe you one). Be genuinely grateful for any assistance they provide and be sure to acknowledge it with a card, a call, or even a gift. Make sure they all know what you do for a living - and make sure you understand their businesses. Otherwise, how will you send each other referrals? Participate - whether in person or by posting on the online networks. As I said when I started this article, it's all about building trust and relationships. Do that and the rest will fall into place. So follow me on Twitter, connect with me on LinkedIn, be my Facebook friend, join my circle on Google+ and let's see how we can help each other.


New Resources For You

We've just added two new BoomerBizCoach resources for your use. The first, Identifying Your Business, is a step by step process that will help you find the perfect business for you.

The Marketing Plan Checklist is the second resource. It is designed to help beginner boomerpreneurs create a marketing plan for their business.

Both of these are absolutely free and available now! Click here to take advantage.


Boomer Business Start Up Group

The next group is set to start on May 18th. If you are interested in finding out if this group is right for you, please email me at Melodieann.Whiteley@boomer-business-ideas.com. We can schedule a time to talk and decide if you are ready to join the boomerpreneurs club!

Back to Back Issues Page