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BoomerBizTips June 9, 2014 - Accentuate the Positive!
June 10, 2014

In this issue:

Boomer News!

Feature article: Accentuate the Positive

BoomerBizCoach Recommends: How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits

Boomer News!

A new addition to our newsletter - Boomer News! Each issue we'll be keeping you up to date on the latest happenings with other boomerpreneurs or sharing other news of importance. If you have an event, product launch, milestone, or other item you would like to share, simply email me and we'll get it in an upcoming issue.

Things are really hopping around here. First, my oldest daughter got married this weekend. Combine that with the fact that I have been asked to build a training and retention program for Tyson Foods and you'll see why I've been a bit frazzled! But it's a good kind of stress - the kind that makes you get up in the morning energized and ready to tackle the day.

The long-awaited day is almost here. I am PAGES away from finishing my book! It took a bit longer than anticipated since I took time off to spend with my husband through his latest round of health issues. But he is feeling better once again and I have been busily writing every spare minute. I am so excited that I will be finished this week and then it's off to the publisher. This has been a long-awaited goal of mine and I am glad to be ready to check it "accomplished!"

Along with the completion of the book comes the start of a new project - the launch of It Should Be A Dog's That project has been bouncing around inside my head forever and now I will have the time to focus my attention on it. I'll keep you updated on the progress!

Hope all is well with each of you! Wishing you a WOW! kind of week!

Accentuate the Positive!

The person who sends out positive thoughts activates the world around him positively and draws back to himself positive results. - Norman Vincent Peale

First impressions are important. They are especially important when you are trying to build a business.

Every morning as you start your day, you have a choice to make. What face will you project to your customers? Will you be the hard-driving, stress-filled business owner that is so intent on the next sale, you overwhelm your prospects and drive them away? Will you be laid-back, easy-going type that doesn't seem to care whether you do business or not? Or will you be the confident and positive business owner who knows the value of your customers but also knows the value of your services.

The answer of course is the last statement. Being too focused on the sale, talking too fast, not listening to your customer, rushing through presentations - these are definitely signs that most prospects will notice right away. These are also the actions that will cost you that customer.

On the other hand, if you arrive late for appointments, forget to follow up or provide promised information, and don't seem concerned whether you get the business or not, your customer my decide that they just aren't that important to you and go elsewhere.

You want to be successful. We all do. But if you are too overpowering or too lackadaisical, prospective customers are apt to thing "Thanks, but no thanks."

The key is to project positivity and strength, while being calm and relaxed. Slow down. Give your prospect your full attention. Make eye contact and smile. Be prepared for the unexpected. If you find yourself getting stressed, take a deep breath.

You are not just marketing your business. You are marketing yourself. To do so you have to show that you are confident in the products and services you provide. You must show that you are the expert and will get the job done.

Things won't always go as planned. Learn to accept setbacks as a learning experience. Whatever challenges you experience, project confidence, strength, happiness, and calm. Radiating positivity will soon attract the kind of customers you want and you will be on your way to building a successful business.

Action steps:

1. Take an honest look at the image you project. What type of first impression are you giving? What areas are working for you? What areas are not working for you?

2. What steps will you take to improve your image?

I will start_______________________________________

I will stop________________________________________

I will remember____________________________________

I will always______________________________________

I will never_______________________________________

3. Begin your image makeover by making one change. What will it be? And don't worry if you can't change everything at once. It's okay to be a work in progress.

BoomerBizCoach Recommends...

How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits - Judy Robinett

I recently learned of this book from a friend. Since I trust her judgment on just about everything, when she told me I needed to buy it, I did. I am glad I listened!

I am a natural connector. I genuinely like people and love bringing others together for mutual benefit. If you are like me, you will love this book. It will illustrate for you that "thing" you do so naturally and show you how to do it even better.

If networking scares you to death or bores you to tears, then this book is especially valuable for you. If you think you are not made for networking, Judy Robinett explains why it is necessary to make an effort and how you too can overcome your inhibitions and build a thriving network to advance your business and help others. She helps you think strategically and form relationships with high-value individuals.

No matter how skilled you are - or aren't - at networking, this book will be a welcome addition to your library.

Find it on Amazon. How to Be a Power Connector

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