Back to Back Issues Page
6 Things Not To Do When Building a Website
March 23, 2017

There are plenty of "to-do" lists out there when it comes to building a website. But just as important as what you should do are the things that you should not.

1. Don’t start with the wrong attitude. Success starts with the correct business mindset... a commitment to build a business.

There can be 100 different reasons for that commitment, but it absolutely doesneed to be there. Building a business involves some sacrifice. If you're not committed, you will not last.

Many folks start a business as a way to get rich – quick. They may start with real excitement and enthusiasm, even determination. But if that good mental energy is not rooted in the good soil of a business mindset, it will wilt during the first little drought.

So many folks just don't put in the work.

Whether you're in your first month of business or your 11th, this message is for you if you're not working....

Remember why you started! Grow your own income by building your business. That, presumably, will have a positive impact on your life, the ultimate goal. Whether you "only" want to add $500 per month to the family income or you want to grow a 6-figure income and quit your day job...

It can't happen without work. A business is not Get Rich Quick. Focus all of your energies on succeeding instead of focusing on distractions. That lets you get down to work and execution.

2. Poor Keyword Research

One of the most common mistakes of those sites that don't make it over the hump is poor keyword research. Many websites frequently use very general keywords for their pages. Websites with this problem simply go "too broad."

If you "write broad" all day long, it's simply going to be too long. If you think this might be your problem, narrow your niche. Reposition and rework your site's tighter theme over a period of time and watch traffic begin to grow.

Remember... it's a best practice to write a content page centered around a keyword (a topic) that's profitable, is relevant to the searcher's intent, has reasonable demand, and is winnable. Too broad is not winnable.

3. Not Enough Quality Content

Some beginners are overwhelmed when starting. There's a lot to learn. So I have one piece of advice and one rule...

Overwhelmed? You don't have to do it all today. That's why most people feel overwhelmed. We all want to somehow get it all done... today. Not possible. Relax. Go step by step. You'll be amazed at how far you go.

Still overwhelmed? Do only one thing today. Create one good page of content. You can get so caught up in everything else that you either don't get around to building web pages or you put it off.

Don't. Not sure what to do next? Just write a good web page.

Now that you're building plenty of pages, let's talk about the other "not enough content" boo-boo....

There's not enough content on the pages on the site. Short pages don't cut it with Google. And they don't engage your visitor.

Think of each page that you write as a ticket into the Google lottery. Each page gives you the opportunity to "win the big one" for a highly in-demand keyword. Keep writing and building, page after page, until you hit upon a few golden nuggets that propel your success.

Don't skimp and don't pad. Write enough to cover each topic well. That's it.

Get in the mindset that you're adding great value to the Web, with each and every page you write.

Create this value by delivering great content, and enough of it, both in terms of number of pages and page length.

4. An "Un-Sticky" Home Page

If you check out your traffic sites in your analytics program, it's a near-certainty that your home page is one of the most highly visited pages on your site (often the highest).

Visitors come to your site via the search engines (mostly, if you're doing the process right) and other methods, landing on a number of different pages. Your home page is the page they most likely visit first (i.e., it's the #1 landing page). And even if they land on another page, there's a good chance they'll click on "Home" to see what you're all about.

It's during this crucial moment where you can either turn this visitor into a frequent visitor (an RSS or newsletter subscriber)... or into someone who clicks the Back button, never to visit again.

Websites that fail often don't seem to put a lot of oomph into the home page. But this is where you establish your voice and VPP.

Invest a lot of time and energy getting your home page "just right." Always think of it as a work in progress. Strive to make it a masterpiece, by going back to it every 1-2 months and finding ways you can improve it.

If you don't establish yourself on your home page, there's no reason to assume that the rest of your site is going to deliver.

5. No or Sub-optimal Internal Linking

Some websites either miss the importance of internal linking and don't do it or they do it sub-optimally.

Linking back up your site pyramid provides extra value to your visitors and the search engines, while reinforcing the unified theme-based nature of your site.

The action step?

Make it easy for both your human visitors and search engine spiders to explore your site. If you can include the Specific Keyword or a synonym in the text link, great. If not, don't... always keep it natural.

Ideally, create a "breadcrumb" trail that enables users to go "up" a site's architecture more slickly. Properly constructed breadcrumbs will appear on Google's search engine results pages (SERPs), too!

6. Little or No Snowball Momentum From Inbound Links and Social Signals

This is "last but not least." It's the most "advanced" reason to fail.

In the early stages of your site, it's crucial that you get "on the radar" with search engines by manually going out and finding a few quality inbound links (i.e., external links to your pages). Search engines place significant importance on "votes of confidence" from other sites to yours.

It demonstrates "credibility" (AKA "authority") to the engines. When you're in the early stages, your website needs a helping hand to raise its reputation (similar to how the tide raises a boat in the water).


1.Find a few quality inbound links to start you off, and then let the quality of your site do the work (i.e., let people link to you naturally, without you even asking). You might continue to add a good link here and there as time and opportunities permit.

2.Generate social signals (likes, comments, shares, pins, etc.). Social signals accumulate more easily than links (most of your visitors don't have a site or blog, but they do have a Facebook account). And social signals are harder to spam.

Social helps you show your quality to the engines. Begin with "passive" social... then get "active" as time allows.

Your action steps?

Think natural, not manipulative, as you "raise the tide" for your site...

•Find a few quality inbound links from high-quality sites (mediocre sites are not worth the effort) to start you off.

•Don't do gratuitous link-building only for SEO (ex., there's nothing wrong with making a great comment on a well-regarded blog, but stay away from pointless blog-commenting).

•Reach out with social tools and increase your site's exposure via Facebook, Twitter, Pinterest, etc.

•Offer a few outbound links that add value to your visitor's experience.

Let your links fall where they may after that, based on the quality of your content, the particular conversation that you want to participate in, and social involvement. Eventually, your active link-building efforts should only be responsible for one-third of your site's total inbound links.

Want to know how I build my websites? Check it out here!

Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.

--Swami Vivekananda

We grow by word-of-mouth so please feel free to forward this newsletter to anyone whom you think might benefit from and enjoy it. Thanks so much! As always, feel free to share your comments and questions. And we love knowing whether you found this useful. Contact us via email. Want a copy of your very own? Click here!
Back to Back Issues Page